We will do anything for our kids…

As parents, we’ll do just about anything to help our kids succeed.

If they struggle with math, we find a tutor.
If they’re off-key at the piano recital, we pay for private lessons.
If they can’t shoot a free throw or hit a curveball, we hire a coach.

We’re quick to support them when the solution is clear and the outcome feels within reach. We invest time, money, and energy to give them the best chance at success—because that’s what parents do.

Then comes the transition.

The college years wind down. The graduation caps fly. And suddenly, our kids face something far more complex than algebra or a missed free throw: the real world.

And this time, the struggle isn’t academic or athletic. It’s directional.
“How do I land an internship?”
“Why am I getting ghosted after interviews?”
“What am I even qualified to do with this degree?”

Here’s the uncomfortable truth:
A great GPA and a diploma guarantee nothing in today’s job market.

Sure, we paid for four years of tuition. Maybe more. Maybe out-of-state. Maybe private. But when it comes time to actually launch—to get that first offer, land that internship, break into a field—we often assume the system will take care of it.

Spoiler alert: It won’t.

Career services can host a great fair. They can offer a solid mock interview. But they can’t teach your kid how to stand out from the hundreds of other polished, qualified applicants. They can’t decode recruiter behavior, hiring funnels, or industry-specific expectations. They can’t hand over a network that opens doors before the application is even submitted.

That’s where the game actually begins.

And just like we brought in a piano teacher or a private coach, maybe it’s time to bring in someone who understands this arena—a career coach, a mentor, a connector who can give your son or daughter the tools and insight they didn’t get in the classroom.

Not because they’re not smart.
Not because they didn’t work hard.
But because this part of life—this leap from education to employment—is a game most young adults don’t know how to play.

The question is: what are you willing to do now?

If your kid was striking out at the plate, you'd hire a coach.
If they were tanking in trig, you'd call a tutor.
So when they’re struggling to get that callback, land that interview, or find clarity in a sea of entry-level job listings…

What’s the plan?

It’s not just about handing them a fish or even teaching them to fish. It’s about showing them where the lake is, how to bait the hook, and how to find the right people fishing on the other side.

Because in today’s world, talent alone doesn’t rise. It needs a lift. A guide. A nudge in the right direction.

And if we’re willing to do anything for our kids, maybe this is the moment to prove it.